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What We Talk About When We Talk About Tech

The scent of Hashicorp: Talking experiential marketing with Jana Boruta

April 21, 2021 Rich Gall, Jennifer Riggins, Jana Boruta Season 1 Episode 7
The scent of Hashicorp: Talking experiential marketing with Jana Boruta
What We Talk About When We Talk About Tech
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What We Talk About When We Talk About Tech
The scent of Hashicorp: Talking experiential marketing with Jana Boruta
Apr 21, 2021 Season 1 Episode 7
Rich Gall, Jennifer Riggins, Jana Boruta

Jennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Jana Boruta, Director of Global Events and Experiential Marketing at Hashicorp, about experiential marketing and how the events sector has adapted to the Coronavirus pandemic

She explains how she and her team worked to make HashiConf digital-only, and discusses how a year of isolation gave her the opportunity to launch her own conference - EpicConf. 

We also discuss the role of events more broadly in the tech industry, and talk about how organizers and companies  can support more diverse voices in the industry and give more people a platform to be heard. 

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Show Notes

Jennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Jana Boruta, Director of Global Events and Experiential Marketing at Hashicorp, about experiential marketing and how the events sector has adapted to the Coronavirus pandemic

She explains how she and her team worked to make HashiConf digital-only, and discusses how a year of isolation gave her the opportunity to launch her own conference - EpicConf. 

We also discuss the role of events more broadly in the tech industry, and talk about how organizers and companies  can support more diverse voices in the industry and give more people a platform to be heard.