Rich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk to Matt Broberg, Managing Editor of Red hat's Enable Architect publication, about how Red Hat uses content and storytelling to support and engage with a broad community of software architects, engineers and sysadmins.
Matt talks about how he got into content marketing and editorial after starting his career working with databases and servers, and also explains how his time in college - where he studied the interesting combination of computer science, philosophy, and psychology - helped to inform his perspective on the work he does today.
Matt also explains how Red Hat uses content more broadly as a strategy for building a community, before discussing how Enable Architect came about. It's a good case study for anyone interested in content marketing and marketing to technology professionals.
He also gives Rich and Jen an insight into the way he works, waxing lyrical about Notion, and describes the habits that help him to stay up to date with what matters in the industry and to the Enable Architect audience.