Jennifer Riggins and Rich Gall talk to Gemma Milne, journalist, broadcaster, researcher, and author of Smoke and Mirrors: How Hype Obscures The Future and How to See Past It.

In this episode Gemma explains the role hype plays in the technology industry, how it shapes the way the public understands and experiences the field, and highlights a number of ways we can all - as professionals and as citizens - better manage the impact of hype. 

Also discussed in this episode:

• The problems with hype in the world of battery development
• How hype is making it difficult to have an honest conversation about artificial intelligence
• What we can do as marketers and comms professionals to create a better information ecosystem
• How we can hype responsibly

Links 

• Follow Gemma on Twitter: @gemmamilne
• Check out Gemma's podcast Radical Science (follow it on Twitter @radicalscipod)
• Buy Gemma's book